• What is the 1:1 Experience?

    The 1:1 Experience empowers you to utilise powerful, targeted creative, with cross media marketing solutions, to create a personal connection with your customers

  • Personal Data

    The 1: 1 Experience collects accurate, relevant, personal consumer data.

    We start with your business’ most prized possession - your customer’s information. The 1:1 Experience empowers your business to gain a better insight in to the requirements of your customers, based on their individual attributes. In addition it allows you to understand the application of consumer data when developing communication campaigns.

  • Targeted Creative + Cross Media

    The 1: 1 Experience creates powerful, targeted, creative marketing solutions across multiple media platforms.

    The core value of the 1:1 Experience is utilising consumer information to deliver highly personalised messaging from the business to the customer. Today’s new media communication channels have created new consumer behaviours. Implementing “Cross Media Marketing” campaigns allows you to reach consumers across multiple channels, eg - print, email, web and SMS.

  • Personal Connection

    The 1: 1 Experience facilitates personal, one to one communication - a close connection between you and your customers.

    In an age where consumers are bombarded with advertising, it is becoming increasingly difficult to engage with customers. Cross Media Marketing campaigns allow you to connect with consumers through consistent messaging that is relevant to each recipient in content, presentation and timeliness.

  • Response

    The 1: 1 Experience leverages dynamic, responsive data analysis and campaign management.

    Campaign management analytics help monitor and track the progress and success of each campaign in real-time, across multiple channels, enabling you to respond immediately to customer’s requests and needs. Reporting and feedback is rapidly absorbed to shape the evolution of your Cross Media Marketing campaigns.

 

Case Study

Staples

"In our direct marketing program, we wanted to send out the right offer at the right time to the right people."

Caroline Quinn
Director, Direct Marketing
STAPLES Business Depot

Objectives

STAPLES wanted to re-engage customers who had either made minimal or no purchases within the past six months. It also aimed to increase the amount of money each customer spent on their purchase by cross-selling and up-selling to the customer based on past purchase history. The company also wanted to leverage the customer information it had obtained through its Enterprise Credit Card and Dividends Loyalty customer programs.

Outcomes

STAPLES Business Depot has gained significant benefits since testing a one-to-one marketing solution from Xerox:

  • Overall coupon redemption rate increased by 50%
  • The average amount of customers’ purchases increased by 18% versus the control piece
  • 13% lower cost for STAPLES per redemption
  • Staples gross profit per transaction increased by 37%

 

Further Case Studies:

For further Case Studies of the 1:1 Experience, please visit our Case Study Library.